Las Rozas Innova

Digital transformation of Local Businesses

Digital Sherpas Program

Training and personalized advice project to provide digital tools and skills to stores, local services, bars and restaurants in Las Rozas.

The first edition of the Digital Sherpas Program took place on 2021 with 71 participants. In 2023 the Digital Sherpas Program will be scale¡d up to reach the maximum number of local businesses posible in the city. This program has been selected in 2022 by the OECD Public Innovation OBservatory as an international use case for pusblic innovation.

Meet the Digital Sherpas Program

Las Rozas Market

Las Rozas Market was the first action carried out by Las rozas Innova in December 2020 to help give visibility to local businesses in a post-COVID context. Las Rozas Market was a digital platform created in wich more than 300 businesses and service companies in the city can showcase their most outstanding products, offers and promotions.

Las Rozas Market allowed them to geolocate businesses and contact them through Whatsapp. It was a free tool created to give visibility to businesses and stores in Las Rozas, one of the sectors most affected by the pandemic.

The Market has helped to promote a first step in the digitization of the activity of these businesses and generate the first digital directory of commerce in the city.

Correos E-Commerce Solutions for Las Rozas

Las Rozas Innova and Correos have a partnership agreement that allows businesses and companies in Las Rozas to have significant discounts on Correos services to hire a shipping service, create an online store or to manage orders in more than 50 marketplaces from a single point such as Amazon, eBay or AliExpress, among others.

If you want to know about the Correos offer for companies in Las Rozas, please send an email to