Las Rozas Innova launches a new corporate image that projects its goal of connecting and transforming the innovative ecosystem.
- The Municipal Company for Innovation, Technological Development, Digital Transformation and the Promotion of Entrepreneurship of Las Rozas presents its logo.
- The emblem is composed of two open circles that represent the transformative goal of the city, and uses the colors green and black, of sustainability and digitalization.
- The new identity of Las Rozas Innovar reflects a project designed for the next 10 years to turn Las Rozas into a smart, open and connected city.
Las Rozas Innova presents its corporate identity, which is a reflection of its goal to connect and transform the innovative and sustainable ecosystem of Las Rozas. The image of the Municipal Company for Innovation, Technological Development, Digital Transformation and the Promotion of Entrepreneurship of the city, is the result of the Strategic Plan approved in October 2020 by its Board of Directors and represents a ten-year project to make Las Rozas a smart, sustainable and entrepreneurial city.
The new logo of Las Rozas Innova is a step in the process of positioning and communication in which it has been working for a year to publicize the transformation that, hand in hand with Las Rozas Innova, is taking place in the city to become a modern, agile, sustainable, technological and innovative space.
The logo represents the beginning of two open circles, which invite connection and collaboration with an open ecosystem for the development of the economy, the environment and people, in which talent, entrepreneurship, companies and a Municipal Administration adapted to the needs of the city and its inhabitants are encouraged.
The corporate colors, green and black, used in the typography, bring us closer to sustainability and digitalization, two bets and values of Las Rozas Innova, essential to build a prosperous environment, with high quality of life and great opportunities for its neighbors.
The corporate image of Las Rozas Innova positions the city as a space for the promotion and attraction of talent and investment, through the development of a connected ecosystem that multiplies opportunities and synergies, in which Las Rozas Innova is the engine and the connecting lever for all the agents that make it up: businessmen, entrepreneurs, the educational and research community and the Public Administration.
